ECO-Clamshell and LEAP Initiative

The ECO-Clamshell Marketing Effort was a Spring 2017 LEAP initiative spearheaded by Rustin Armknecht, Brian Pinke and Josh Kline

Rustin kindly shared some details about the initiative. 

LEAP’s ECOclamshell initiative began because many club members and I noticed the amount of waste on campus, in particular plastic waste. If you needed to eat on the go, you had to use some form of plastic waste. Given that the use of ECOclamshells were underused, the club decided to re-advertise them in order to successfully bring them back. We noticed that many people weren’t aware that you can either turn in a dirty ECOclamshell for a clean one to immediately use or for an earth key chain that can be traded in for a clean ECOclamshell when you need to use it later. So, we made an informational poster about its process and a promotional poster to highlight the benefits of having an ECOclamshell. We worked with the dining hall staff and the sustainability directors to successfully launch them during the Earth Week Celebration. Not only do ECOclamshells cut back food and plastic waste, but also individuals are becoming more educated on recycling and reusing, which hopefully will impact their daily lives. I hope that ECOclamshell become a norm on campus.